Beni – A Color Fascinates People Throughout the Ages

Beni is the minute amount of red pigment contained in safflower petals. Beni has charmed people with its vivid color and, since ancient times, been used in dyes and makeup goods, as well as paint, medicine, symbols to dispel evil, and much, much more.
Since our foundation in 1825, Isehan has adopted a particular method to faithfully continue producing Komachi-beni, a rouge which has an iridescent green glow said to be proof of its high quality. Moreover, at our Beni Museum, visitors can try Komachi-beni for themselves, as well as learn about the history and culture of Beni and Japanese makeup tradition at our permanent exhibits.